Founded in 2002, ICON burst onto the scene with an unabashed attitude and a heavy right wrist. Designed and developed in Portland, Oregon USA, ICON was created to address the modern performance riders who claimed the streets as their preferred hunting grounds, facing unforgiving asphalt, gravel-strewn corners, and inattentive cagers—things riders experience on daily rides. This first hand knowledge leads their inspired product design, industry leading imagery, and top-notch service. Their core mission is ‘protecting riders whenever and however we can, knowing that reckoning day is coming for all of us. Be prepared, ride smart.