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From humble beginnings in a Southern California garage in 1954 to the heads of the world’s best drivers and riders, BELL is synonymous with performance and protection. A world leader in the design and manufacture of motorcycle and bicycle helmets and accessories, BELL exists to inspire and enable the next generation of boundary breakers.

Over the years, the iconic brand has been associated with biking legends such as Steve McQueen, Burt Munro, Bob Hannah and Mike Hailwood. The current crop of Bell athletes includes the likes of William Dunlop, Josh Herrin, Cameron Beaubier, Jared Mees and many more.

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